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  • Old Series Trademark No. 0777
    Old Series Trademark No. 0777

    ["A" in circle]

    Date: 1881

  • McCarthy Album 11, Photograph 282
    McCarthy Album 11, Photograph 282

    Caption: "Sept. 20, 1934, The Big Studebaker Theatre. Capacity 80 People. Chicago Fair." This giant replica of a 1934 Studebaker Land Cruiser at the Century of Progress Exposition, made of plaster over a wood frame, sat above a small theater capable of sitting eighty people. The Exposition, a world fair attended by thirty-nine million people, celebrated Chicago's one-hundred year anniversary of incorporation. Originally planned to only run from May to November in 1933, it was such a success that its organizers decided to keep it running for a second season from May through October the following year. The central theme of the Exposition was technological innovation, with a motto of "Science Finds, Industry Applies, Man Conforms."

    Date: 9/20/1934