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No Caption: The photograph has a hand-written inscription stating: "Portola Electric Bell Copyright 1909 Pillsbury Picture Co. No. 800." Installed on the intersection of Third and Market Streets in San Francisco, the Portola Electric Bell contained two thousand bulbs and rose 125 feet above the street. It was part of the Portola Festival of 1909, a grand celebration devised to commemorate the discovery of San Francisco Bay by Gaspar De Portola, and for the public to celebrate the future of the rebuilt city after the 1906 earthquake and fires.
Date: 1909
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